Meet the Family Behind Unsurpassed
After 18 years in corporate fashion, I left my career to build something with my daughter. Together we're creating sensory toys and games that help families laugh, play and make lasting memories
Why We Started
We believe the best memories are made when families play together. That's why every Unsurpassed product is designed to encourage laughter, creativity and quality time, bringing parents and children together through screen-free, sensory play,
Our Story
After 18 years working in buying and merchandising for global fashion brands, I decided it was time for a different kind of challenge.
I wanted to build something of my own while spending more time with my daughter, Lily-Rose.
Together we created Unsurpassed — a family business designing sensory toys, games and bath products that bring families together through screen-free play.
Lily helps test every new idea, shares her honest feedback and has been part of the journey from day one. If she doesn't love it, it doesn't make the cut.
Every order supports our small family business, and we're incredibly grateful to everyone who has chosen to be part of our story
Created by our family, for yours.
